Dog on the Move

Durham’s Massive Spoon Roasters Transferring To Hillsborough

DURHAM, N.C. — North Carolina is house to a nut butter firm that has prospects in nations throughout the globe.

Massive Spoon Roasters makes nut butters and snack bars in Durham, and is now​ asking for folks’s help as they transfer into an excellent bigger facility in Hillsborough.


What You Want To Know 

  • Co-founders Mark and Megan Overbay began Massive Spoon Roasters over 10 years in the past by promoting their merchandise on the Carrboro Farmers’ Market 
  • The Durham firm sells its creations at native and nationwide retailers, together with Entire Meals 
  • The corporate has grown exponentially and has launched an Indiegogo marketing campaign to help its transfer to a brand new constructing in Hillsborough 


Mark and Megan Overbay are the co-founders of the enterprise, and their story begins with humble beginnings.

“I was a Peace Corps volunteer in Zimbabwe in 1999 and 2000, and one of many issues I missed essentially the most about being away from the US was peanut butter, one in every of my favourite meals,” Mark Overbay mentioned. “So I was actually excited to search out out the neighborhood the place I lived grew a sort of peanut, and lots of people roasted them and crushed them with stones right into a paste.”

Mark Overbay ended up utilizing that have as inspiration years later when he was again in North Carolina to begin the corporate. And Megan Overbay was additionally making her personal home made power bars on the time.

“In my early years, I was a triathlete, and I was doing lots of lengthy rides and lengthy runs with a bunch of my mates,” Megan Overbay mentioned. “They [energy bars] grew to become form of well-liked with my good friend group, after which I met Mark after which after we began Massive Spoon, we had been like, ‘Oh my gosh, let’s begin making them with the nut butter.'”

Of their early days, they began promoting their creations on the Carrboro Farmers’ Market, finally getting so well-liked they moved right into a full-scale manufacturing area in Durham. Now, they promote their merchandise to 800 retailers within the U.S., Canada and Europe.

And so they aren’t simply catering to people, however canine too, with their Wag Butter.

“Mark did a complete bunch of analysis on components to determine what can be greatest for canine, and so he discovered issues that had been good for canine’ digestion and good for his or her coats,” Megan Overbay mentioned. “They haven’t any added salt or any sugars, and that is good for canine and their well being.”

Mark and Megan Overbay’s canine eats Wag Butter off spoon. (Photograph: Victoria Wresilo, Spectrum Information 1)

Now, they have been promoting their merchandise for greater than a decade, with a particular story and inspiration behind each taste, just like the Chai Spice nut butter that Mark created for his or her wedding ceremony day.

“I had simply began Massive Spoon Roasters. And Megan actually loves chai tea and was ingesting lots of chai tea on the time,” Mark mentioned. “So after we needed to create wedding ceremony favors for our wedding ceremony, we determined to place these two issues collectively into a Chai Spice, peanut butter and almond recipe.”

Because the flavors and prospects have elevated, the Overbays have outgrown their manufacturing area in Durham. That is why they’re transferring into a brand new location in Hillsborough in July.

The 20,125-square-foot facility is greater than 3 times their area in Durham and can permit them to create new merchandise, rent extra folks and develop their enterprise.

They’ve launched an Indiegogo fundraising marketing campaign to hunt neighborhood help for the enlargement and are aiming to self-finance the buildout. If you wish to help them, you could find extra data right here.

“The quantity of area we’re going to have on this new facility is one thing we’ve at all times dreamed about,” mentioned Mark Overbay. “There are merchandise and product strains that we’ve not launched but, that we’ve type of on the again burner in our plans that we simply haven’t got room to make…However this area will permit us to do all that and extra.”

The Overbays hope to begin manufacturing out of their new area in August.

The Overbays stand inside their new manufacturing area in Hillsborough. (Photograph: Victoria Wresilo, Spectrum Information 1)

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