(July 13, 2022 / JNS) Canine house owners in want of a stroll, involved about well being and wellness, or trying to help vital societal causes … meet Dogiz.
Founder and COO Danny Djanogly, 32, and CEO Alon Zlatkin, 37, created the Dogiz firm and dog-walking app whereas college students in a business-school class on startups at Israel’s IDC Herzilya (now Reichman College). Whereas their authentic plan was to make it simpler for canine house owners in Tel Aviv to search out walkers whereas at work—and to create jobs for individuals with disabilities—the current COVID-19 pandemic posed new challenges as individuals had been staying dwelling with their canines extra and needing much less assist. It additionally supplied a possibility for the founders to rethink the enterprise.
Consequently, Dogiz has simply launched an up to date app, web site and marketing strategy for these altering occasions.
Djanogly was happy with how issues had been going with Dogiz previous to the pandemic. In 2015, the 2 immigrants—one from northwest London and one from Kazakhstan—had been accepted into the HIVE, an accelerator for olim (new immigrants to Israel) and gained a Google competitors that landed them their first $100,000 funding. They obtained help from Samurai Incubate Inc., an early-stage Japanese venture-capital agency that has invested in additional than 33 Israeli startups. They had been imagining an organization that supplied companies corresponding to dog-walking, doggie daycare, boarding and grooming.
When Djanogly and Zlatkin met Aviad Friedman—an Israeli creator, businessman, adviser to Israeli ministries, in addition to former Prime Minister Ariel Sharon, and (on the time) chairman of the Israeli Affiliation of Group Facilities (IACC)—he recommended that they take into account coaching and using individuals with disabilities. He had some experience within the space; he’s the daddy of a 24-year-old son with autism.
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The corporate gives companies corresponding to dog-walking, grooming, boarding and daycare. Credit score: Courtesy.
Friedman identified that folks with autism and different disabilities like and depend upon routines and predictability, as do many canines. He additionally shared information on the excessive fee of unemployment amongst individuals with disabilities and recommended they practice and rent individuals with disabilities.
“We stumbled upon disabilities by chance,” says Djanogly, who notes that “we created Holchim B’Yachad [‘Walking Together’] and had been rising unbelievably—we had 15 candidates with disabilities, a course and particular coach, and had been working with the Shekel and Beit Ekstein [disabilities programs] in Israel.”
“We had been flying till March 15, 2020,” reviews Djanogly. “Then COVID hit. We had been positive it will boil over quickly. It didn’t—and so we needed to face the tough reality and actuality. It was a curse and a blessing, and gave us some downtime to have a look at our enterprise. We went to our board and instructed them that we may both shut or change.”
The founders had an vital statement. “We realized that 15% to twenty% of canine house owners use pet-care companies like boarding, grooming and strolling. However 100% purchase meals and use veterinarians. Canine house owners are additionally a group the place there’s implicit belief,” say Djanogly and Zlatkin, who additionally spoke with many veterinarians.
They determined to create a platform to raised handle their very own canines’ lives. The app and web site, full with a brand new emblem, incorporate gaming methods to coach and interact canine house owners, together with a well being and health tracker.
“Our mission is to assist house owners acquire a deeper understanding of their canine’s well being and reward them for being extra energetic with their canines,” notes Djanogly. “As canine house owners, we all know how exhausting it may be to handle your pup’s life, so we created Dogiz to do all of the exhausting be just right for you.”
Canine house owners are inspired and incentivized to extend the health ranges of their pets by protecting them extra energetic. Within the course of, they earn Dogiz cash that can be utilized for reductions on services and products within the Dogiz store.
For each motion house owners do on the app—finishing a quiz, monitoring walks, and offering weight, reminiscence or temper updates related to their pets—they get cash. They will additionally see on the leaderboard how health ranges examine with different canines within the neighborhood.
Danny Djanogly (left) and Alon Zlatkin. Picture by Sam Jakobson.
‘We’re now not geo-restricted’
As Djanogly and Zlatkin continued consulting with veterinarians, additionally they discovered of an fascinating development that the medical doctors had been seeing. The veterinarians reported that they had been commonly receiving images of canine poop from involved canine house owners who needed to test if one thing was flawed with their pet’s digestive techniques. And so, the Dogiz group created Dr. Poop, the place a group of veterinarians reviewed photographs and created a program to shortly analyze the byproducts and let house owners understand how involved they must be about their canine.
“Canine poop is a transparent window right into a canine’s gastrointestinal well being,” reviews Djanogly. Homeowners may earn cash through the use of Dr. Poop.
The 2 founders additionally take the chance to assist much less lucky canines. In the UK, for instance, house owners can take part within the “PAWpurse Miles for Meals” program. For every mile walked with their canine, a meal is donated to a canine in a shelter. In Israel, individuals can donate cash earned to a neighborhood canine shelter, which receives funding to help their vital work.
Djanogly additional notes that with the relaunch of Dogiz, “we’re now not geo-restricted.”
The corporate will proceed to supply dog-walking companies in Tel Aviv and London, and practice and rent individuals with disabilities. However they’ve now expanded—creating an inclusive group of canine lovers and arranging partnerships with service suppliers and pet-food corporations.
The duo says that they’re happy with their new route: “It offers canine house owners rewards and motivation to be energetic with their pet through merchandise they want and use. Why not do it by protecting their canines wholesome?”