Dog Feeding

Higher Selection Completes Integration of TruDog Model & Launches Halo® Branded Freeze-Dried Uncooked Meals, Treats and Toppers

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NEW YORK, July 19, 2022 (GLOBE NEWSWIRE) — Higher Selection Firm Inc. (NYSE: BTTR) (the “Firm” or “Higher Selection”), a pet well being and wellness firm, as we speak introduced the completion of its integration of the TruDog model beneath the broader Halo® product portfolio. Concurrently, the Firm introduced the launch of a full line of Halo® branded Freeze-Dried Uncooked Meals, Treats and Toppers designed to satisfy the wants of legacy TruDog prospects.

“We’re proud to announce that the gradual sundown and integration of the TruDog model beneath the broader Halo® umbrella has occurred on schedule, with no disruptions in our capability to produce loyal TruDog prospects and subscribers with the identical high-quality meals, toppers, chews and treats – now in Halo branded packaging. We now have acquired very constructive suggestions from a variety of legacy TruDog prospects and have already noticed a rise within the buy of Halo Holistic® and Halo Elevate® kibble by this similar buyer cohort,” mentioned Scott Lerner, CEO of Higher Selection Firm.

“The transition of the TruDog model to Halo® couldn’t come at a greater time, because it permits our direct-to-consumer platform to learn totally from the launch of our multi-million greenback media marketing campaign and newly revamped client going through web site. As well as, we’re trying ahead to exploring the chance to develop the Halo® Freeze-Dried Uncooked providing into different channels, together with Pet Specialty and Worldwide, now that they’re offered beneath the broader Halo® model,” continued Mr. Lerner.

To buy the brand new Halo® Freeze-Dried Uncooked providing on, click on HERE.

Feeding Freeze-Dried Uncooked can present the next advantages:

  • Preserves the pure taste and vitamin of uncooked meals
  • 100% of protein derived from animal sources
  • Wonderful supply of vitality
  • Boosts digestion with pure fibers
  • Helps muscle growth and upkeep

About Higher Selection Firm Inc.Higher Selection Firm Inc. is a quickly rising pet well being and wellness firm dedicated to main the trade shift towards pet services that assist canine and cats reside more healthy, happier and longer lives. We take another, nutrition-based strategy to pet well being relative to standard canine and cat meals choices and place our portfolio of manufacturers to learn from the mainstream developments of rising pet humanization and client concentrate on well being and wellness. We now have a demonstrated, multi-decade observe report of success promoting trusted pet well being and wellness merchandise and leverage our established digital footprint to offer pet dad and mom with the data to make knowledgeable choices about their pet’s well being. We promote the vast majority of our pet food, cat meals and treats below the Halo and TruDog manufacturers, that are targeted, respectively, on offering sustainably sourced kibble and canned meals derived from actual entire meat, and minimally processed raw-diet pet food and treats. For extra info, please go to

About Halo PetsFor over 30 years, Halo Pets has been dedicated to delivering modern pet meals for optimum well being and happiness. Crafted with high-quality, thoughtfully sourced components and formulated by main veterinary and vitamin specialists, Halo Pets offers pet dad and mom with pure, science-based vitamin they’ll belief. For extra info, please go to

Ahead Wanting StatementsThis press launch accommodates forward-looking statements inside the that means of the Personal Securities Litigation Reform Act of 1995. The phrases “consider,” “might,” “estimate,” “proceed,” “anticipate,” “intend,” “ought to,” “plan,” “might,” “goal,” “potential,” “is probably going,” “will,” “count on” and related expressions, as they relate to us, are supposed to establish forward-looking statements. The Firm has primarily based these forward-looking statements largely on our present expectations and projections about future occasions and monetary developments that we consider might have an effect on our monetary situation, outcomes of operations, enterprise technique and monetary wants. Some or the entire outcomes anticipated by these forward-looking statements might not be achieved. Additional info on the Firm’s threat components is contained in our filings with the SEC. Any forward-looking assertion made by us herein speaks solely as of the date on which it’s made. Elements or occasions that would trigger our precise outcomes to vary might emerge every so often, and it isn’t attainable for us to foretell all of them. The Firm undertakes no obligation to publicly replace any forward-looking assertion, whether or not on account of new info, future developments or in any other case, besides as could also be required by regulation.

Firm Contact:Higher Selection Firm, Inc.Scott Lerner, CEO

Investor Contact:KCSA Strategic CommunicationsValter Pinto, Managing DirectorT: 212-896-1254[email protected]

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Supply: Higher Selection Firm Inc.

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