Bonnie & Jon Kaye with Award
BOCA RATON, FL, USA, July 29, 2022 /EINPresswire.com/ — Capping off 25 years of creating indelible impacts and imprints in South Florida for its purchasers, Kaye Communications (KCOM-PR) has received a coveted Gold Coast Public Relations Council (GCPRC) 2022 Bernays Award for PR Excellence for Greatest Particular Occasion. The agency was acknowledged for its occasion ideation, technique, manufacturing, neighborhood relations and media relations for the sold-out inaugural Mothers & Pups Bark & Brunch “enjoyable, fan and fund” raiser to profit
Tri-County Animal Rescue’s “Collectively Fur-ever” Medical Fund.
That is KCOM-PR’s ninth Bernays Award, named for the daddy of Public Relations Edward Bernays. Final 12 months KCOM-PR was the one Palm Seaside County entity to obtain a 2021 Bernays Award; the agency received within the Greatest PR Marketing campaign by a Small Firm/Agency class for its concepting and activating its “The New Option to Membership” model reinvention and repositioning marketing campaign for Boca Lago Golf & Nation Membership.
GCPRC is the most important unbiased group in South Florida of PR, advertising and marketing and communications professionals from Palm Seaside, Broward, Martin and Dade counties. The Bernays Award judges panel yearly consisted of journalists and former and present PR executives. To make sure impartiality, none have been members of the GCPRC.
“The stature of the others within the particular occasions nomination class this 12 months made the win a lot extra coveted,” shared KCOM-PR Founder, President & Chief Strategist, sharing that contenders have been the Metropolis of Boynton Seaside, Uncover the Palm Seashores and the Cultural Council for Palm Seaside County, Palm Seaside Civic Affiliation and Palm Tran. “Their achievements too have been stellar, so being on the slate with these public entities after which successful was much more gratifying.”
With so many different Covid nonprofit wants taking precedence on the time for 15+ months with intensive media consideration, TCAR wanted to create a news-generating springboard fundraiser from which to amplify consciousness of yet one more weak inhabitants. These have been households of pets who have been desperately in want of vet care, however have been financially compelled to neglect care that would, if not handled, result in pointless ache, demise or gut-wrenching pet surrenders.
As Covid restrictions decreased, folks have been beginning to sit up for getting out once more inside protected “really feel good, do good” environments to socialize and assist neighborhood wants. Thus, inside a fast six-week timeframe and in strict adherence to CDC tips, KCOM-PR conceptualized, branded, launched, promoted and produced the inaugural Mothers & Pups “Bark & Brunch,” serving up “The Excellent Afternoon for Eating ‘With and For’ Canines.”
Positioned as a news-generating kick-off for Mom’s Day week, greater than 125 paw-loving advocates and dozens of pups loved a joyful open-air, courtyard brunch and themed festivities to have fun pup rescue mothers and lift funds. These included reside music, free-flowing Bloody Mary and Bellini Bars, a doggie deal with buffet, Mother & Pooch Photograph Station, Mom’s Day boutique reward buying, silent public sale, “KARMA Luxurious Weekend” Likelihood-to-Win, pampering swag luggage with donated objects from Saks Fifth Avenue, Inexperienced Roads CBD and Shield My Footwear in addition to pet grooming kits, purse hangers and pairs of pup-themed socks.
Excessive-profile Boca Raton Pup Rescue Mothers Marta Batmasian, Andrea Kline and Constance Scott who’ve long-advocated for TCAR have been honored. A number committee of well-connected Boca residents was recruited to assist share the occasion, mission and Likelihood to Win ticket gross sales with their closest circles. Pup Star Host terrier Tamar Batmasian welcomed company. When reaching out to sponsors and donors, we created numerous ranges of themed sponsor classes: “Paws Up” Crimson Carpet, “Pet Protector” (ADT), “Tail-wagging” Valet, “Bark” Bars, “Pupolicious Décor” and annual Therapeutic Clinic Kennel dedications.
Exceeding all its messaging, “enjoyable, fan and fund” elevating and consciousness objectives, the first-time occasion helped heal and save the lives of essentially the most weak, zero surrenders of pets handled, elevated Medical Fund sources to serve 53 households. The occasion secured and engaged new donor and sponsorship relationships, laid the muse for institution of a formidable new branded annual TCAR fundraiser and elevated media protection about TCAR, its non-rescue companies at its Pet Clinic, its Medical Fund and the way the nonprofit helps assist the financially challenged inside the neighborhood it serves.
A Ninth Bernays Win Caps off twenty fifth Anniversary Commemoration of KCOM-PR
Along with being introduced the GCPRC win this 12 months, KCOM-PR has received Bernays Awards
for the next initiatives and campaigns on behalf of enterprise and nonprofit organizations:
• Bernays PR Star Award: Offered by the GCPRC president for greatest total and long-standing excellence for “constructing a stable status for serving a wide range of enterprise, life-style and nonprofit purchasers through the years.”
• Greatest PR Marketing campaign by a Small Firm/Agency: “The New Option to Membership” model and advertising and marketing reinvention marketing campaign for Boca Lago Golf & Nation Membership, a personal fairness membership nation membership that was transitioning to a non-equity
personal membership membership by following Membership acquisition by an unbiased proprietor.
• Greatest PR Marketing campaign by a Small Firm/Agency: Habitat for Humanity of South Palm Seaside County’s Ladies Construct, a women-exclusive “Sisterhood of the Pink Arduous Hat” experiential “fan and fund” raiser.
• Greatest PR Marketing campaign by a Small Firm/Agency: BEE Optimistic Now marketing campaign for Damaged Sound Membership, a 5-Star Platinum Membership of America personal membership and internationally revered sustainability chief.
• Greatest Particular Occasion: Inaugural Boca Raton Mayors Ball introduced by the Rotary Membership Downtown Boca Raton (conceived and produced professional bono by KCOM-PR) to profit the well being and wellness wants of Boca Raton’s nonprofits.
• Nonprofit/Charity Challenge or Marketing campaign (Finances below $100,000): The Nice Doggie Dine-Out & Paws Fest “peeps and pups” occasion to lift “followers and funds” to profit shopper Tri-County Animal Rescue (TCAR).
• Greatest Challenge on Behalf of a Nonprofit Group: “Our Legend, Her Legacy”: Countess de Hoernle’s100th Birthday Gala and Neighborhood Celebration introduced by the Order of St. John to profit 5 space nonprofits chosen by the Countess.
• Greatest PR Marketing campaign by a Massive Firm or Agency: The $100 Hamburger marketing campaign to debut the Outdated Homestead Steakhouse on the Boca Raton Resort & Membership
Kaye Communications, Inc.
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July 29, 2022, 06:08 GMT
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