Dog Feeding

Petco Brings New Innovation to its Canine Deal with Assortment with CLIF PET™ Unique Assortment and Earth Animal® No-Cover® Chews

Now obtainable in Petco pet care facilities and at, CLIF PET™ and Earth Animal® convey new sustainable, modern choices to Petco’s curated treats and chews assortments  

SAN DIEGO, June 28, 2022 /PRNewswire/ — Petco Well being and Wellness Firm, Inc. (Nasdaq: WOOF) at the moment introduced the launch of CLIF PET™, Clif Bar & Firm’s first-ever line of Plant Primarily based Jerky for canines, provided at Petco because the unique nationwide retailer, in addition to Earth Animal® No-Cover® Chews, a number one rawhide different. As a part of Petco’s continued dedication to innovation and sustainability in pet vitamin, these collections at the moment are obtainable at most Petco pet care facilities nationally and on-line at and

Petco (PRNewsFoto/Petco)

“As an business chief with regards to pet vitamin and general pet well being and wellness, we’re thrilled to proceed increasing Petco’s curated canine treats assortment with new choices from CLIF® and Earth Animal,” mentioned Amy Faculty, Petco Chief Merchandising Officer. “The $8 billion greenback canine deal with and chew market is rising at a fair sooner price than pet food, with greater than 75% of pet mother and father feeding treats and chews to their canines.* Pet mother and father are more and more on the lookout for healthful, eco-friendly and engaging deal with choices for rewarding desired behaviors and selling psychological stimulation, throughout a time after we’re much more wanting to deal with our pets and really feel nearer to them than ever earlier than.”

Sharing an analogous mission of bettering the well being and general lives of each individuals and pets, Petco is Clif’s first, unique associate within the firm’s enlargement into pet merchandise. CLIF PET Plant Primarily based Jerky is obtainable in three recipes – Candy Potato & Blueberry Recipe, Pumpkin & Apple Recipe and Butternut Squash & Cranberry Recipe – in a 5-ounce bag and 12-ounce bag, with costs starting from $8.99 to $16.99.  The planet-friendly jerky treats are made with plant protein and simply seven easy, easy-to-digest components, with no synthetic flavors, colours or preservatives. The treats are tender and straightforward to tear into smaller items for optimistic reinforcement-based coaching and wholesome playtime for psychological and bodily stimulation. For a restricted time, Petco may even supply CLIF BAR® merchandise for individuals alongside the pet treats in Petco pet care facilities to maintain each pets and pet mother and father fueled and prepared for each journey collectively.

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“When getting ready to launch CLIF PET, we knew we wished to work with a retail associate that shares our values and spirit of innovation,” mentioned Greg Lok, Head of Incubator, Clif’s in-house new ventures group. “Petco’s dedication to sustainability and their efforts to prioritize manufacturers that promote healthful vitamin make this an amazing match for us and for pet mother and father. We could not be extra enthusiastic about increasing the attain of CLIF PET by means of Petco’s channels so canines in every single place can benefit from the reward of our nutritious, tasty treats.”

Moreover, Petco is the newest nationwide brick-and-mortar retailer to supply Earth Animal merchandise. The No-Cover Chews line consists of six varieties – rooster, beef, salmon, pork, venison and peanut butter – obtainable in a number of sizes, with costs starting from $5.99 to $31.99. The merchandise comprise six clear components, plus one sustainably sourced protein: humanely raised rooster; humanely raised, grass-fed beef; wild-caught salmon; humanely raised pork; free-range, grass-fed venison; and vegetarian peanut butter. As a wholesome and extra digestible different to conventional rawhide, the No-Cover Chews can supply a number of advantages that embrace scrumptious and long-lasting enjoyment, optimistic psychological stimulation, boredom busting and dental well being enchancment.

“Now we have been so impressed with the work that Petco has completed on behalf of their dedication to pet well being and wellness and are actually excited to be one among their latest companions supporting their Complete Well being philosophy,” mentioned Stephie Volo, Earth Animal’s Chief Advertising Officer and Chairwoman of the Pet Sustainability Coalition. “Petco and Earth Animal have a shared mission round positively impacting and enhancing high quality of life for pets, individuals and the planet. Our partnership with Petco permits us to additional this mission by making our No-Cover Chews extra obtainable to pet mother and father who’re on the lookout for and buying modern and sustainable merchandise for his or her animals.”

As the primary and solely nationwide retailer to now not promote meals and treats containing synthetic colours, flavors and preservatives** for canines and cats, Petco is dedicated to main the class in pet vitamin requirements. Diet is the inspiration of bodily well being, one of many pillars of Petco’s Complete Well being philosophy, and Petco continues to guide innovation within the class with new choices that help general pet well being and wellness. Final March, Petco additionally eliminated conventional rawhide choices from its cabinets and on-line to as an alternative promote protected, long-lasting and extremely digestible options.

Petco affords a wide range of handy methods to buy, together with in-store, on-line, curbside pick-up, same-day supply and repeat supply. For extra details about CLIF PET, Earth Animal and Petco’s full suite of high-quality meals and treats, go to

*Packaged Details, Treats & Chews within the U.S., 4th Ed. Report (revealed in late 2021) and U.S. Pet Market Outlook 2022-2023 report, Market Sizing Knowledge (March 2022).

**See how Petco defines synthetic components at


About Petco, The Well being + Wellness Co.:

Based in 1965, Petco is a category-defining well being and wellness firm targeted on bettering the lives of pets, pet mother and father and our personal Petco companions. We have persistently set new requirements in pet care whereas delivering complete pet wellness merchandise, providers and options, and creating communities that deepen the pet-pet father or mother bond. We function greater than 1,500 pet care facilities throughout the U.S., Mexico and Puerto Rico, which provide merchandise, companion animals, grooming, coaching and a rising community of on-site veterinary hospitals and cell veterinary clinics. Our full pet well being and wellness ecosystem is accessible by means of our pet care facilities and digitally at and on the Petco app. In tandem with Petco Love (previously the Petco Basis), an impartial nonprofit group, we work with and help hundreds of native animal welfare teams throughout the nation and, by means of in-store adoption occasions, we have helped discover properties for greater than 6.5 million animals.

About Clif Bar & Firm:

For practically 30 years, Clif Bar & Firm has crafted nutritious and natural meals for CLIF®, CLIF Child®, and LUNA® manufacturers. Household- and employee-owned, Clif Bar is dedicated to sustaining its individuals, group, planet, manufacturers, and enterprise. For extra info, please go to, test us out on Fb, Instagram, Twitter, and YouTube.

About Earth Animal:

In 1979, Dr. Bob and Susan Goldstein, co-founders of Earth Animal, embraced the transition from typical veterinary drugs to an integrative and holistic strategy specializing in the entire animal. Since then, Earth Animal’s focus has been to pioneer one other method – a extra holistic, humane, and sustainable solution to nurture well being and longevity for canines and cats. For extra info, please go to

Earth Animal proudly dedicates 1% of its annual internet gross sales to like-minded organizations, business stewardship, and mission-driven efforts that protect and improve high quality of life for animals, individuals, and the Earth. Their dedication to sustainability continues to deepen, centered on decreasing its dependence on factory-farmed animals, mitigating its environmental influence, and utilizing sustainable enterprise practices to drive success and encourage the pet business to do the identical.

Media Contacts: 

For Petco:
Yvonne Tarrab

For Clif Bar & Firm:
Janel Hlebak

For Earth Animal:
Susan Goldstein or Heather Rhode



Earth Animal

Earth Animal



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SOURCE Petco Well being and Wellness Firm, Inc.

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