Dog Feeding

Petco provides CLIF PET, Earth Animal merchandise to its roster

SAN DIEGO — Petco Well being and Wellness Firm introduced June 28 an growth of its product choices to incorporate canine treats and chews from pet corporations CLIF PET™, by Clif Bar and Firm, and Earth Animal®. Choose merchandise from each corporations will now be obtainable by way of Petco as a part of the retailer’s dedication to supporting modern, environmentally pleasant pet meals and treats.  

CLIF PET’s new Plant Primarily based Jerky treats and Earth Animal’s No-Disguise® Chews will likely be obtainable all through america at numerous Petco retail places, in addition to on-line through

“As an trade chief relating to pet vitamin and general pet well being and wellness, we’re thrilled to proceed increasing Petco’s curated canine treats assortment with new choices from CLIF® and Earth Animal,” stated Amy School, chief merchandising officer, Petco. “The $8 billion canine deal with and chew market is rising at a fair quicker fee than pet food, with greater than 75% of pet dad and mom feeding treats and chews to their canines. Pet dad and mom are more and more on the lookout for healthful, eco-friendly and attractive deal with choices for rewarding desired behaviors and selling psychological stimulation, throughout a time after we’re much more wanting to deal with our pets and really feel nearer to them than ever earlier than.”

Petco is the unique retail associate for Clif Bar’s new pet merchandise. The corporate’s Plant Primarily based Jerky treats can be found in three recipes — Candy Potato and Blueberry, Pumpkin and Apple, and Butternut Squash and Cranberry — every formulated with plant-based proteins and 7 easy, digestible components. The treats can be found in 5-oz and 12-oz luggage, starting from $8.99 to $16.99. For a restricted time, Petco may also promote Clif Bar merchandise alongside CLIF PET’s treats.

Supply: CLIF PET

“When getting ready to launch CLIF PET, we knew we wished to work with a retail associate that shares our values and spirit of innovation,” stated Greg Lok, head of Incubator, Clif Bar’s in-house new ventures group. “Petco’s dedication to sustainability and their efforts to prioritize manufacturers that promote healthful vitamin make this an ideal match for us and for pet dad and mom.

“We could not be extra enthusiastic about increasing the attain of CLIF PET by way of Petco’s channels so canines in all places can benefit from the reward of our nutritious, tasty treats,” Lok added.

In addition to carrying CLIF PET’s treats, Petco may also be promoting Earth Animal’s No-Disguise Chews line. The rawhide various chews are available in six varieties — rooster, beef, salmon, pork, venison and peanut butter — obtainable in a wide range of sizes. No-Disguise Chews are formulated with seven components, together with sustainably sourced proteins, like peanut butter; humanely raised rooster and pork; wild-caught salmon; humanely raised, grass-fed beef; and free-range, grass-fed venison. With restricted components, the chews supply a more healthy and extra digestible various to rawhide, based on Earth Animal.

Earth Animal's No-Hide ChewsSupply: Earth Animal

“We’ve been so impressed with the work that Petco has finished on behalf of their dedication to pet well being and wellness and are actually excited to be one in all their latest companions supporting their Entire Well being philosophy,” stated Stephie Volo, chief advertising and marketing officer of Earth Animal and chairwoman of the Pet Sustainability Coalition. “Petco and Earth Animal have a shared mission round positively impacting and enhancing high quality of life for pets, folks and the planet.

“Our partnership with Petco permits us to additional this mission by making our No-Disguise Chews extra obtainable to pet dad and mom who’re on the lookout for and buying modern and sustainable merchandise for his or her animals,” Volo added.

Forward of carrying Earth Animal’s merchandise, Petco eliminated conventional rawhide merchandise from all its cabinets and its e-commerce website again in March 2021 to assist promote more healthy and extra sustainable alternate options.

Learn extra about pet retail tendencies.

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