Toys & Training

Purina Canine Chow Launches “Seen Affect Award” to Acknowledge Excellent PTSD Service Canines

Award kicks off fifth annual Canine Chow “Service Canine Salute” program, which can attain $1MM in Donations to Assist Join Extra Army Veterans with PTSD Service Canines

ST. LOUIS, June 22, 2022 /PRNewswire/ — As a part of its fifth annual Service Canine Salute program, Purina® Canine Chow® is launching the model’s first-ever Seen Affect Award in partnership with the Affiliation of Service Canine Suppliers for Army Veterans, a nationwide coalition of service canine organizations. The award will have fun the exceptional impression service canines have on the every day lives of veterans experiencing posttraumatic stress dysfunction (PTSD) and acknowledge these excellent service canines and the organizations that educated them.

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The right way to Take part

From now by means of July 22, 2022, veterans and their household or associates are invited to appoint their PTSD service canine for the chance to win the Canine Chow Seen Affect Award. Nomination necessities embody a photograph submission of the veteran and their service canine and sharing how the service canine has made an impression for the veteran on

As much as 5 service canine finalists will probably be chosen primarily based on those that finest illustrate the life-changing impression and distinctive talent set of a well-trained PTSD service canine.

Beginning September 1, 2022, by means of October 17, 2022, canine lovers can take part deciding on the first-ever Canine Chow Seen Affect Award winner by voting on the chosen finalists. For each vote, Canine Chow will donate $5 to the Affiliation of Service Canine Suppliers, as much as $75,000, to assist practice extra PTSD service canines for gratis to veterans. Moreover, the Grand Prize winner will obtain a $10,000 money prize, a visit to the Nationwide Canine Present offered by Purina and $25,000 for the group that educated the service canine.

The Affect of PTSD Service Canines

Roughly 3.5 million navy veterans endure from PTSD, and repair canines are demonstrated to scale back the severity of PTSD signs and suicidal behaviors.

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“Analysis reveals most veterans with educated service canines expertise decrease signs of PTSD,” stated Dr. Maggie O’Haire, Affiliate Professor of Human-Animal Interplay, Purdue College and a number one researcher on PTSD service canines. “We have seen decreased melancholy and elevated social participation in comparison with those that make the most of extra conventional scientific take care of PTSD alone.”

Even with evidence-based outcomes, as a result of price and time it takes to coach a service canine, just one% of these in want who search a service canine obtain one annually. Canine Chow is on a mission to assist change that. This 12 months will mark $1 million in donations from Canine Chow to service canine organizations for the reason that begin of the Service Canine Salute program in 2018. Along with funding the coaching of extra service canines for navy heroes, Canine Chow has supported vital analysis inside the Division of Veteran Affairs (VA) to acknowledge service canines as a professional intervention choice for PTSD, labored to assist cross vital nationwide laws to allow extra veterans to obtain these extremely educated canines, and introduced consideration to the life-changing advantages that service canines can present.

Recognizing Excellent Service Canines

“This 12 months, the Canine Chow Seen Affect Award supplies one other technique to give again to deserving veterans and their service canines whereas persevering with to make clear the impression these canines present to veterans with PTSD,” stated Steve Degnan, veteran and Chief Human Sources Officer for Nestlé Purina North America. “We hope that our efforts in partnership with the Affiliation of Service Canine Suppliers assist propel this life-saving remedy ahead to as many veterans as potential.”

“We’re grateful to associate with Canine Chow and their Service Canine Salute program,” stated Jeremiah Blocker, Government Director of the Affiliation of Service Canine Suppliers for Army Veterans. “Their work to focus on the impression of PTSD service canines permits us to additional our mission of advocating for the expanded use of certified service canines and guaranteeing that finest practices are utilized by certified organizations throughout the nation.”

Along with the Affiliation of Service Canine Suppliers, the Service Canine Salute marketing campaign will proceed to assist Canine Chow’s long-term companions, Obtained Your Six Help Canines and Tony LaRussa’s Animal Rescue Basis Pets and Vets program, who will every obtain a $25,000 donation.

To appoint a PTSD service canine and for extra info, go to

About Nestlé Purina PetCare

Nestlé Purina PetCare creates richer lives for pets and the individuals who love them. Based in 1894, Purina has helped canines and cats stay longer, more healthy lives by providing scientifically primarily based dietary improvements. Purina manufactures a few of the world’s most trusted and fashionable pet care merchandise, together with Canine Chow, Purina ONE, Professional Plan, Fancy Feast and Tidy Cats. Our greater than 8,700 U.S. associates take pleasure in our trusted pet meals, deal with and litter manufacturers that feed 51 million canines and 65 million cats yearly. Greater than 500 Purina scientists, veterinarians, and pet care specialists guarantee our dedication to unsurpassed high quality and vitamin. Purina promotes accountable pet care by means of our scientific analysis, our merchandise and our assist for pet-related organizations. Over the previous 5 years, Purina has contributed greater than $150 million in direction of organizations that deliver, and maintain, folks and pets collectively, in addition to people who assist our communities and surroundings thrive. Purina is a part of Nestlé, a world chief in Vitamin, Well being and Wellness. For extra info, go to or subscribe right here to get the newest Purina information.

Concerning the Affiliation of Service Canine Suppliers for Army Veterans

The Affiliation of Service Canine Suppliers for Army Veterans (ASDPMV) is a coalition of non-profit service canine suppliers for navy veterans affected by posttraumatic stress, traumatic mind harm and navy sexual trauma working to stop suicide and enhance navy veterans’ psychological well being. The purpose of ASDPMV is to make sure that finest practices are utilized by certified organizations to make sure that veterans are paired with probably the most useful service canines; enhance consciousness and understanding of the medical proof that helps using service canines; and advocate for the expanded use of certified service canines.



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