Dogs Grooming

This 22-yr-old lady entrepreneur desires to convey pet-care companies to the doorstep


Have you ever heard of the “pandemic pet”? Or higher nonetheless, are you a kind of who bought one?

With the lockdowns resulting in loneliness, many turned to pet adoptions amid the pandemic. The spike in world curiosity in pet adoption, significantly for canine, even impressed researchers to embark on a examine on what occurs to those animals when pet house owners returned to the workplace submit an prolonged work-from-home ritual. The examine famous that there are probabilities that pets might expertise separation anxiousness or be relegated to shelter properties when house owners are not working from dwelling.

In addition to the abandonment of pets, one other facet the examine mentioned was the scarcity of veterinary care throughout the pandemic, which can have impacted the welfare of the animals.

Aanandi Sardana, a newly-minted graduate from the Sauder College of Enterprise, College of British Columbia, Canada, returned to India for a while throughout the pandemic and noticed many individuals round her adopting pets.

“I noticed that a few of my shut family and friends, and lots of others appeared to both have a canine or a cat. There have been additionally quite a lot of first-time pet dad and mom due to the lockdown. And, one main drawback they had been dealing with was somebody reliable to name when their pet was unwell,” Aanandi tells HerStory.

After pondering just a little deeper into their considerations, and searching on the market, she realised that the unorganised nature of the veterinary companies business had left pet dad and mom looking out at the hours of darkness for fundamental wants like grooming, coaching, and medical companies.

Turning down company presents, the 22-year-old graduate determined to present entrepreneurship a try to based Pet Set Paw, a platform to e book at-home service appointments for pets.

Digitisation of pet companies

“With digitisation accelerating, it was stunning to see that there was no such service for this section in India. Throughout my four-year-long keep in Canada, I noticed that this type of digital pet care service was already commonplace, and had been so for a minimum of eight or 9 years. This prompted me to exit and meet extra pet dad and mom, in addition to go to veterinary clinics and pet adoption centres, and speak to individuals concerned to learn how precisely this hole will be bridged. That’s how Pet Set Paw happened,” the founder explains.

In January 2021, when she returned to Canada to renew her research, Aanandi started the groundwork for the platform. She contacted analysis trainers, vets, and groomers, constructing a community of service suppliers within the Delhi-NCR area.

By September of that yr, the web site was prepared and the startup already onboarded a bunch of verified companies suppliers, and rolled out the companies for purchasers throughout the capital area as a pilot undertaking.

A one-woman military, Aanandi says she obtained some preliminary monetary assist from her father, who additionally advises her on the corporate’s operational features.

“I’m working with very restricted sources, and proper now, I simply need to ensure that there’s market validation and a product-market match, and that folks can truly resonate with the platform we are attempting to create. Our web site makes use of Google Varieties to grasp shopper necessities once they make an enquiry, and we take it from there. Most of our shopper acquisition is occurring by Fb and Google advertisements proper now,” she explains.

A canine coaching service at a pet proprietor’s dwelling. Many pet house owners favor canine trainers to go to their properties to coach their pets.

The way it works

Pet Set Paw’s doorstep companies are charged primarily based on distance, and the form of service required. For instance, vet consultations can value anyplace between Rs 500 and Rs 700, with extra prices for medicines/vaccinations, grooming and coaching.

The platform supplies two kinds of grooming companies—at-home grooming service and grooming truck.

For at-home grooming companies, a crew of two groomers go to the location with all of the required tools and clear up as soon as the job is finished. The value ranges between Rs 800 and Rs 2,000 for this service.

Customers also can go for a grooming truck service, the place a grooming crew visits the pet’s home geared up with all of the tools and saves the pet mother or father the trouble of offering house, water and many others. The value ranges from Rs 1,600 to Rs 4,000—relying on the dimensions of the pet, period, and the kind of grooming service.

Whereas Pet Set Paw doesn’t cost service suppliers to get onboarded on the platform, it does cost a 15 % fee for each service offered.

Market state of affairs

In accordance with ‘India Pet Care Market Outlook, 2025’ report by Bonafide Analysis, the Indian pet care market is predicted to achieve Rs 5,457 crore by the tip of 2025, registering a CAGR (Compound Annual Progress Fee) of 19 %.

Widespread digital adoption and an increase within the variety of pet dad and mom have led to extra entrepreneurs exploring progressive enterprise fashions on this section. Pet Set Paw’s opponents embody Doggie the App, Fur Ball Story, Wiggles, and extra.

On her startup’s differentiating issue, Aanandi remarks,

“With Pet Set Paw, I’m not attempting to construct a model; I’m right here to construct a market for pet companies—one thing that is scalable and one thing that may be pan-India quickly. I need to put collectively a market the place all these manufacturers come collectively to make it simpler for pet dad and mom.” 

Ever since going stay in September final yr, Pet Set Paw says that the demand from pet dad and mom throughout the Delhi-NCR area has grown, apart from a short dip throughout the peak Omicron outbreak.

The corporate just lately began its operations in Mumbai as properly, and clocked almost 150 clients in the previous couple of months, with a 51 % retention charge, in response to Aanandi, who desires to purpose for an bold 10 % progress charge each week when it comes to customers.

As a solo lady entrepreneur, Aanandi admits there are challenges to beat. “Since I hail from Delhi, it was simpler to search out my means round there. Beginning our operations in Mumbai was a complete totally different ball sport, and I plan to quickly increase to Bengaluru as properly. Simply discovering the appropriate service suppliers at these places, organising conferences with them, and onboarding them takes time and quite a lot of effort.”

After Bengaluru, the younger entrepreneur desires to increase to different metros together with Chennai and Kolkata, and transfer to Tier II and III cities like Amritsar, Baroda, Pune, and locations within the northeast.

“I feel I’ve bought the validation that I’m on the appropriate path. I’m going to present it the following few years and see the way it comes alongside. I really feel like that is the appropriate age for me to present entrepreneurship a attempt,” she concludes.



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