Toys & Training

Woodie’s Heroes Marketing campaign Kicks Off This Weekend

In 2021, Woodie’s Heroes surpassed its goal and raised over €536,000 for kids’s charities.

The annual Heroes marketing campaign is getting underway this weekend.

Woodie’s is hoping it is going to be its largest and greatest yr of fundraising so far in order that it could assist 4 heroic Irish charities proceed their unimaginable work.

The marketing campaign kicks off from Sunday 17thJuly, working all through to Saturday 13thAugust and can assist ISPCC Childline, Autism Help Canines Eire, Down Syndrome Eire, and Make-A-Want Eire.

Every charity has been fastidiously chosen utilizing a colleague vote shared with all 1,600+ Woodie’s colleagues earlier this yr.

During the last seven years, Woodie’s Heroes has already raised €2.5 million for Irish youngsters’s charities.

In 2021, Woodie’s Heroes surpassed its goal and raised over €536,000 for kids’s charities. This summer time, Woodie’s hope to proceed to construct on their fundraising efforts, due to the generosity of their clients and suppliers, and the assist and enthusiasm of Staff Woodie’s. 100% of all donations goes on to the 4 charities and might be divided evenly amongst them.

It’s now simpler than ever to donate to Woodie’s Heroes:

Donate on the until in retailer by including €1, €2 or €5 to your invoice.
You’ll be able to donate on-line at
You may also textual content to donate €4 to one of many Woodie’s Heroes charities. Merely textual content one of many beneath key phrases to 50300 to donate €4.*
ISPCC to 50300 to assist ISPCC Childline
AADI to 50300 to assist Autism Help Canines Eire
DSI to 50300 to assist Down Syndrome Eire
MYWISH to 50300 to assist Make a Want Eire

*Every textual content price €4. Our charities will obtain a minimal of €3.60. Service Supplier is Like Charity. Helpline 01 481 9311.

Two groups of Woodie’s Heroes cyclists will even undertake a 2,000km cycle across the nation over six days in August, placing within the exhausting miles for an exquisite trigger. The groups will every cycle 1,000km and go to all 35 Woodie’s shops and acquire their fundraising cheques for the charities.

Woodie’s CEO Declan Ronayne mentioned: “It’s exhausting to imagine we’re again with Woodie’s Heroes for a seventh yr! We perceive that the present local weather has been exhausting for the charity sector and that our chosen charities want our assist. Up to now, Woodie’s colleagues have raised over €2.5 million for Irish youngsters’s charities with their drive, ardour and enthusiasm – I’ve little question that 2022 might be our greatest yr but!’

See beneath for the outstanding tales of the 4 charities and their ambassadors who might be vastly helped by the Woodie’s Heroes marketing campaign:

Autism Help Canines Eire ambassadors Rueben and Indi

Rueben from Co Kildare is the third of three boys in a really busy family! His speech was delayed when he was youthful, however as he’s from a bi-lingual household, they thought that this was the explanation for the delay. After a collection of assessments, it was confirmed that Rueben had autism.

COVID arrived shortly after Rueben’s prognosis, which proved actually difficult. Strolling was the one exercise and as Rueben would typically bolt, he grew to become a flight threat. With sensory problems with getting moist, their worst fears had been realised on one wet day, when he reacted to getting moist by working out of the property, throughout a busy highway as a truck got here in the direction of him. It missed him by a matter of inches.

This was the second that Rueben’s mum Sara realised autism was now a significant menace to his security and reached out to AADI to use for an help canine. The ready listing had been closed since 2014 and when it opened, they had been lucky sufficient to be one of many 30 locations allotted, all of which had been crammed in lower than two minutes.

Ultimately Indi was matched with the household and arrived November 2021. Indi has revolutionised life for Rueben and his household in so some ways: Rueben doesn’t and may’t run away now, his speech and vanity have improved, he has way more independence and he may even go to the outlets and grocery store along with his mum, which was not possible till Indi’s arrival.

The funds raised by Woodie’s Heroes will allow AADI practice extra canine than ever earlier than in 2022, increasing their Pet Coaching Programme so as to add 25 puppies and foster households to the programme. One in 65 youngsters has autism. It takes €22,000 and as much as two years to coach every autism help canine to the usual required. Sadly, demand vastly outstrips provide with no less than 10 enquiries per week from determined mother and father.

Down Syndrome Eire ambassador Dara

Two-and-a-half-year-old Dara is from Co Mayo and like many youngsters with Down Syndrome, he has had hassle along with his speech. His mobility, strolling and feeding have by no means been a difficulty, however his speech has been gradual to develop. This is quite common for kids with Down Syndrome and creating speech typically wants some further assist. For Dara’s household, this extra assist has come from Down Syndrome Eire. 

The household typically use ‘Lámh’, signal language, to speak with Dara utilizing his arms. There are over 500 indicators and Dara has his favourites that he makes use of to let the household know what he’s in search of.

Early intervention is essential for kids with further wants, particularly these with Down Syndrome. With the correct helps in place, they’ve extra probability of creating their abilities and reaching their potential. For the time being, the ready lists are actually lengthy for Speech & Language Remedy – even when a household select to undergo the personal system, it is extremely exhausting to get an appointment.

Down Syndrome Eire will use the funds from Woodie’s Heroes to an Early Years Communication Program for kids with Down Syndrome. This system will embody on-line mother or father and child periods, and on-line and bodily assets that can be utilized at dwelling or of their native branches all through Eire. DSI will even make use of a specialist Speech and Language Therapist to develop and oversee this Early Years Programme. It is a important position to offer assets, data and assist to households of younger youngsters with Down Syndrome. This venture has the potential to learn greater than 700 younger youngsters with Down Syndrome and their households all through Eire.

Make-A-Want ambassador Jason

Jason (11) from Galway was born with Congenital Myopathy, which is a uncommon illness that causes muscle weaknesses, which results his lungs and his backbone. At simply 11 years of age, Jason has already had 20 surgical procedures on his again. Jason’s schedule consists of fixed physiotherapy, OT, and dietician appointments.

Make-A-Want Eire has one easy goal – to grant the desires of youngsters with life-threatening medical situations, bringing hope, energy, and happiness. Jason loves animals: sharks, tigers and lions are his favorite. He loves watching The Zoo on RTE. Whereas watching it he mentioned, “I might love to do this” and mum, Michelle, obtained in contact with Make-A-Want Eire to see if they may make it a actuality. The Want workforce began to speak to Jason about what his good day as a Zookeeper would seem like with the intention to guarantee he obtained up shut and private with the animals and obtained to see them in a approach you couldn’t on an everyday zoo go to.  

Final summer time, Jason obtained to be a zookeeper for the day at Dublin Zoo. It was 2 days earlier than he was getting into for an enormous surgical procedure and it was nice for the household to have one thing optimistic to concentrate on and stay up for throughout a worrying time. Dublin Zoo made certain that the day was actually particular for Jason and his household. After the tour, Dublin Zoo gave Jason a zookeeper cap that he wears on a regular basis, a tangible reminder of his want day.

Mum, Michelle informed us that the influence of his want was unimaginable. “Jason had main surgical procedure two days after the Want expertise and you can simply inform he was nonetheless on a excessive from his day on the Zoo as he wasn’t a bit nervous going into the hospital like he usually could be. He beloved having the ability to inform all of the medical doctors and nurses about his zookeeper expertise”. 

There are over 200 youngsters dwelling with life-threatening sickness on the Make-A-Want ready listing for his or her needs to be granted. The funding raised by Woodie’s Heroes will go an extended technique to scale back this ready listing and make their long-term Want grow to be a actuality.

ISPCC Childline

John has been volunteering with Childline since 2019. The listening service that Childline gives was what drew his consideration – ‘I’m there to take heed to the youngsters, I don’t have to have all of the solutions for them, you’re a voice on the different finish of the cellphone that provides the time and listens to what they need to say’. Childline is exclusive within the service that it gives youngsters; they supply a secure area for kids to speak that’s free from judgement, it’s confidential, and it’s free.

The calls John receives at Childline will fluctuate throughout a lot of matters. It might be one thing small like like a misplaced toy! However they sort out larger, extra critical points too like psychological well being, grief, or sickness – the vary is drastic. ‘Children are youngsters they usually come out with all kinds, it may be actually humorous and lightweight, however it may be exhausting too’. Throughout COVID, volunteers at Childline recognized a variety of unhappiness from youngsters who felt they had been lacking out on regular life, like faculty or events like birthdays. There was a variety of nervousness across the uncertainty on the time and Childline had been a voice to hear to those worries throughout difficult instances.

The volunteers at Childline received’t supply recommendation or inform a baby what they need to do, however as an alternative they empower them to discover it themselves and assist them to seek out their very own reply. They could ask the kid ‘what do you need to see occur?’ and empower them to ascertain what they need for the longer term.

Childline are all the time there to take a name from the youngsters that want somebody to hear, it doesn’t matter what time or day it’s. ‘The truth is that your issues don’t run a 9 – 5 and neither does the urge to talk. Now we have a gentle stream of contacts all through each the day and night time’ says John, ‘when ending a name with a baby, I remind them that we’re right here 24/7 and invite them to name at any time they want us’. The assist from Woodie’s Heroes will assist Childline to make sure that their listening service stays open 24 hours a day, 7 days per week.

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